The e-commerce landscape is evolving rapidly, and identifying trending products to sell in 2025 is crucial for entrepreneurs aiming to capitalize on consumer demand. With sustainability, wellness, and personalization driving purchasing decisions, 2025 promises lucrative opportunities for savvy sellers. In fact, the global e-commerce market is projected to reach $6.3 trillion by 2026, according to Statista. This SEO-optimized article explores 20 trending products to sell in 2025, backed by market reports, statistics, and actionable insights to help you succeed. Moreover, we’ll provide pricing estimates, a product matrix, and strategies to leverage these trends effectively.
Why Trending Products Matter in 2025
Before diving into the list, let’s understand why focusing on trending products to sell in 2025 is essential. For instance, 85% of consumers now prioritize sustainable and eco-friendly products, as reported by Nielsen. Additionally, social media platforms like TikTok and Instagram are shaping purchasing behavior, with 60% of Gen Z shoppers discovering products through influencers. Consequently, aligning your inventory with these trends ensures you meet consumer expectations and boost sales.
To clarify, this article uses data from Google Trends, TikTok analytics, and market research reports to identify high-demand products. Furthermore, we’ve included a product matrix to compare profitability, competition, and market size, helping you make informed decisions.
Top 20 Trending Products to Sell in 2025
Here’s a detailed breakdown of the 20 trending products to sell in 2025, categorized by industry, with insights into their demand, pricing, and market potential.
1. Bakuchiol Serum
Bakuchiol serum is a natural, plant-derived alternative to retinol, extracted from the Psoralea corylifolia plant. It offers anti-aging benefits such as reducing fine lines, improving skin tone, and boosting collagen without the common side effects of retinol, such as irritation or redness. Its popularity is growing among consumers seeking gentler yet effective skincare solutions.
- Why It’s Trending: A plant-based retinol alternative, bakuchiol serum has seen 809% search growth (Google Trends) and is popular on TikTok with 100K+ video views.
- Pricing: $15–$40 (retail), $5–$10 (wholesale).
- Market Size: The global skincare market is expected to reach $189 billion by 2027 (Statista).
- Competition: Moderate, with opportunities for niche branding.
2. Toe Spacers
Toe spacers are orthotic wellness tools designed to realign toes, alleviate foot pain, and support better posture and balance. Frequently used by athletes, yoga practitioners, and individuals with bunions or plantar fasciitis, they help restore natural foot alignment. The increasing awareness of foot health and the popularity of minimalist footwear have contributed to rising demand. These simple yet effective devices are becoming a must-have in personal wellness and recovery routines.
- Why It’s Trending: Promotes foot health, appealing to wellness enthusiasts. Searches for “toe spacers” have risen 200% since 2023.
- Pricing: $10–$25 (retail), $3–$8 (wholesale).
- Market Size: The foot care market is valued at $4.5 billion globally.
- Competition: Low, ideal for early adopters.
3. Mushroom Chocolate
Mushroom chocolate fuses rich cocoa flavors with the health benefits of adaptogenic mushrooms like lion’s mane, reishi, or chaga. These functional treats are gaining traction among health enthusiasts for their potential to support focus, immunity, and stress relief. With the rising demand for alternative wellness snacks, mushroom chocolate is emerging as a nutritious, vegan-friendly indulgence. This product aligns with trends in holistic health and sustainable superfoods, expanding rapidly across wellness markets.
- Why It’s Trending: Functional mushrooms for stress relief and immunity are gaining traction, with 300% growth in searches for “mushroom supplements.”
- Pricing: $20–$50 (retail), $8–$15 (wholesale).
- Market Size: The functional food market is projected to hit $275 billion by 2028.
- Competition: Moderate, with room for premium branding.
4. Waterproof Jewelry
Waterproof jewelry is crafted from materials such as stainless steel, titanium, and silicone, designed to resist tarnishing and corrosion from water exposure. These durable accessories appeal to active individuals, beachgoers, and those who prefer low-maintenance, long-lasting fashion. They combine style with practicality, allowing users to swim, sweat, or shower without needing to remove their jewelry. The segment is thriving within the broader trend of functional, fashion-forward accessories.
- Why It’s Trending: Durable and stylish, with 55 million Google search results and strong demand for daily wear.
- Pricing: $20–$100 (retail), $5–$30 (wholesale).
- Market Size: The global jewelry market is worth $340 billion.
- Competition: High, but personalization reduces competition.
5. Barrel Fit Jeans
Barrel fit jeans are characterized by a roomy, curved silhouette that tapers at the ankle, offering a blend of comfort and style. Popularized by influencers and fashion-forward brands, they provide an alternative to skinny jeans and appeal to a growing preference for relaxed, statement-making clothing. These jeans suit diverse body types and fit seamlessly into both casual and elevated wardrobes. The design reflects a shift toward 90s-inspired and comfort-driven fashion.
- Why It’s Trending: Nostalgic yet modern, these jeans are part of the $115 billion denim market.
- Pricing: $40–$120 (retail), $15–$40 (wholesale).
- Market Size: The global apparel market is expected to grow 7% annually.
- Competition: Moderate, with opportunities in sustainable fabrics.
6. Padel Rackets
Padel rackets are essential gear for playing padel, a racquet sport that blends tennis and squash elements. Lighter and more compact than tennis rackets, they are specially designed for speed, control, and ease of use. With over 25 million global players and growing infrastructure in Europe, Latin America, and the U.S., padel’s popularity is booming. The sport’s accessibility and social appeal are driving steady growth in equipment and apparel sales.
- Why It’s Trending: Padel is the fastest-growing sport in Europe, with TikTok videos reaching 20 million views.
- Pricing: $50–$200 (retail), $20–$60 (wholesale).
- Market Size: The global sports equipment market is valued at $150 billion.
- Competition: Low, especially outside Europe.
7. E-Bikes
E-bikes, or electric bicycles, provide pedal-assist technology to enhance cycling with minimal effort. They’re ideal for urban commuting, recreational rides, and eco-conscious travelers. Powered by rechargeable batteries, they reduce carbon footprints while improving mobility. The global e-bike market is forecasted to surpass $50 billion by 2028, with cities increasingly investing in bike-friendly infrastructure. Their appeal lies in their environmental benefits, cost-efficiency, and ability to make cycling more accessible for all age groups.
- Why It’s Trending: Projected to sell 49 million units by 2029, e-bikes are transforming commuting.
- Pricing: $500–$3,000 (retail), $200–$1,000 (wholesale).
- Market Size: The e-bike market is expected to reach $80 billion by 2027.
- Competition: High, but niche designs stand out.
8. Sustainable Pet Products
Sustainable pet products include biodegradable waste bags, plant-based pet food, and toys made from recycled or natural materials. With more pet owners prioritizing ethical and environmentally friendly choices, this niche is gaining mainstream traction. Companies are focusing on transparency, minimal packaging, and cruelty-free ingredients. These products not only reduce the ecological pawprint but also support healthier, more conscious pet parenting practices, appealing to the growing community of eco-aware pet lovers.
- Why It’s Trending: Eco-friendly dog bowls and cat trees are booming as pet ownership rises (68% of U.S. households own pets).
- Pricing: $15–$100 (retail), $5–$30 (wholesale).
- Market Size: The pet industry is worth $123 billion in the U.S. alone.
- Competition: Moderate, with demand for sustainable materials.
9. Smart Home Devices
Smart home devices encompass AI-integrated gadgets like smart lights, thermostats, security cameras, and voice assistants that automate household tasks. They enhance comfort, safety, and energy efficiency, making them a staple in modern homes. With remote accessibility and smartphone integration, users can control systems from anywhere.
- Why It’s Trending: Smart thermostats and lights are part of a $251.16 billion market driven by convenience.
- Pricing: $50–$300 (retail), $20–$100 (wholesale).
- Market Size: Expected to grow 15% annually.
- Competition: High, but integration with Alexa/Google Home adds value.
10. Eco-Friendly Cleaning Supplies
Eco-friendly cleaning supplies are formulated from plant-based, non-toxic ingredients and packaged in recyclable or compostable materials. These products offer effective cleaning while minimizing environmental and health hazards. With increased scrutiny on harmful chemicals and plastic waste, consumers are shifting to greener alternatives. Popular items include refillable sprays, biodegradable sponges, and concentrated cleaners. This category is booming, especially among households prioritizing health and sustainability without sacrificing cleaning performance.
- Why It’s Trending: Biodegradable products align with sustainability trends, with 85% of consumers preferring eco-friendly brands.
- Pricing: $5–$20 (retail), $2–$8 (wholesale).
- Market Size: The green cleaning market is valued at $12 billion.
- Competition: Moderate, with opportunities in subscription models.
11. Stainless Steel Pans
Stainless steel pans are high-performance cookware known for their durability, resistance to rust, and non-reactive cooking surface. Favored by chefs and home cooks alike, these pans provide excellent heat retention and distribution, making them suitable for various cooking techniques. Their longevity and aesthetic appeal also make them a smart investment. With rising interest in home cooking and quality kitchen tools, stainless steel pans remain a timeless, trending kitchen essential.
- Why It’s Trending: High-quality cookware is in demand among home chefs, with brands like Made In reporting $100 million in revenue.
- Pricing: $50–$150 (retail), $20–$50 (wholesale).
- Market Size: The cookware market is worth $22 billion.
- Competition: High, but premium branding helps.
12. Wall Art
Wall art includes visual decor elements like framed prints, canvases, murals, and tapestries that elevate home aesthetics. As remote work and interior personalization rise, demand for creative, customizable, and mood-enhancing wall decor has surged. Online platforms have made art more accessible, while trends like boho, minimalist, and modern farmhouse continue to influence consumer choices. Wall art adds personality and warmth, making it a staple in home improvement and design projects.
- Why It’s Trending: Metal prints (458% search growth) and wabi-sabi designs are popular for home decor.
- Pricing: $30–$200 (retail), $10–$60 (wholesale).
- Market Size: The home decor market is valued at $151 billion.
- Competition: Moderate, with high margins for unique designs.
13. Athleisure Apparel
Athleisure apparel merges athletic function with everyday fashion, offering comfort, flexibility, and trend-forward designs. It includes items like leggings, joggers, sports bras, and hoodies that transition easily from gym to casual settings. The global rise in health awareness and hybrid workspaces has fueled demand for stylish, versatile activewear. Sustainability and performance fabrics are increasingly important, positioning athleisure as a lifestyle staple rather than a passing fashion trend.
- Why It’s Trending: Comfortable and stylish, athleisure is a $400 billion market, driven by Millennials and Gen Z.
- Pricing: $30–$150 (retail), $10–$50 (wholesale).
- Market Size: Expected to grow 8% annually.
- Competition: High, but sustainable fabrics differentiate.
14. Walking Pads
Walking pads are slim, portable treadmills designed for use in compact spaces like home offices or apartments. They enable users to walk while working or watching TV, promoting physical activity in sedentary routines. With rising health concerns due to remote work and sedentary lifestyles, walking pads offer a simple solution for integrating movement. Quiet motors, foldable designs, and app connectivity make them highly appealing in urban wellness markets.
- Why It’s Trending: Compact treadmills have 400% search growth for “cozy cardio” routines.
- Pricing: $100–$500 (retail), $50–$200 (wholesale).
- Market Size: The home fitness market is worth $30 billion.
- Competition: Moderate, with demand for compact designs.
15. Posture Correctors
Posture correctors are wearable devices or braces that encourage spinal alignment and reduce slouching. Ideal for people who sit for long periods, these products help alleviate back, neck, and shoulder strain. Many come in discreet, ergonomic designs suitable for daily wear. As awareness of musculoskeletal health grows, posture correctors are gaining popularity among office workers, students, and fitness communities focused on improving overall posture and well-being.
- Why It’s Trending: Remote work has increased demand, with a strong TikTok presence (500K+ views).
- Pricing: $15–$40 (retail), $5–$15 (wholesale).
- Market Size: The posture correction market is valued at $2 billion.
- Competition: Low, ideal for wellness-focused brands.
16. Tallow Moisturizer
Tallow moisturizer is a natural skincare product derived from rendered animal fat, typically beef or sheep. Rich in vitamins A, D, E, and K, it closely mimics the skin’s natural oils, providing deep hydration and nourishment. It is especially effective for sensitive or dry skin types. Embraced by advocates of ancestral and holistic wellness, tallow-based skincare is seeing a resurgence as consumers rediscover traditional, nutrient-rich beauty solutions.
- Why It’s Trending: Natural skincare is part of the $135 billion clean beauty market.
- Pricing: $20–$50 (retail), $8–$15 (wholesale).
- Market Size: Expected to grow 10% annually.
- Competition: Moderate, with opportunities in organic branding.
17. Dash Cams
Dash cams are compact recording devices mounted on vehicle dashboards to capture footage while driving. They serve as vital tools for insurance claims, accident documentation, and theft prevention. Advanced models offer features like GPS tracking, night vision, and cloud storage. As drivers become more safety-conscious, demand for dash cams continues to grow. Fleet operators and everyday motorists alike value their reliability, affordability, and contribution to road safety.
- Why It’s Trending: 140% annual sales growth and 100,000+ monthly searches reflect demand for car safety.
- Pricing: $50–$200 (retail), $20–$60 (wholesale).
- Market Size: The dash cam market is worth $5 billion.
- Competition: Moderate, with demand for 4K models.
18. Personalized Gifts
Personalized gifts are custom-made items such as engraved jewelry, monogrammed apparel, and photo-based products tailored to individual preferences. They add sentimental value to birthdays, weddings, and holidays, making recipients feel special. E-commerce platforms have streamlined customization with easy design tools and fast delivery. With a focus on uniqueness and emotional connection, personalized gifts remain a top-performing niche in the booming gift and celebration market.
- Why It’s Trending: Monogrammed jewelry and engraved decor are part of the $31 billion gift market.
- Pricing: $20–$150 (retail), $8–$50 (wholesale).
- Market Size: Expected to grow 6% annually.
- Competition: Moderate, with high margins for customization.
19. Vegan Protein Powders
Vegan protein powders are nutritional supplements made from plant-based ingredients like peas, rice, soy, and hemp. They cater to vegans, vegetarians, and those with dairy intolerances seeking muscle recovery and daily protein intake. With increasing interest in fitness and sustainable diets, demand for clean-label, allergen-free protein products is surging. Many options now include added superfoods, probiotics, and adaptogens, enhancing their appeal to health-conscious consumers worldwide.
- Why It’s Trending: Plant-based diets are driving demand, especially in India, with a $14 billion market.
- Pricing: $20–$60 (retail), $8–$20 (wholesale).
- Market Size: Expected to grow 12% annually.
- Competition: High, but niche flavors stand out.
20. Plant Care Kits
Plant care kits are curated boxes containing essentials like pots, soil, fertilizers, tools, and instructions for nurturing indoor plants. Aimed at both beginners and seasoned plant parents, these kits simplify home gardening and support wellness through greenery. The urban jungle trend and remote lifestyles have fueled demand for accessible plant care solutions. Retailers often offer themed kits (e.g., herbs, succulents), making them ideal for gifting and self-care.
- Why It’s Trending: Indoor gardening is rising, with 70% of Millennials owning houseplants.
- Pricing: $15–$50 (retail), $5–$15 (wholesale).
- Market Size: The indoor gardening market is worth $2 billion.
- Competition: Low, ideal for subscription models.
Product Matrix: Comparing Trending Products
To help you choose the best trending products to sell in 2025, here’s a matrix comparing key factors:
| Product | Market Size (USD) | Profit Margin | Competition | Search Growth | Sustainability Appeal |
|---|---|---|---|---|---|
| Bakuchiol Serum | $189B (Skincare) | 60–70% | Moderate | 809% | High |
| Toe Spacers | $4.5B (Foot Care) | 50–60% | Low | 200% | Moderate |
| Mushroom Chocolate | $275B (Functional) | 50–65% | Moderate | 300% | High |
| Waterproof Jewelry | $340B (Jewelry) | 60–80% | High | Stable | Moderate |
| Padel Rackets | $150B (Sports) | 50–60% | Low | 200% | Low |
| E-Bikes | $80B (E-Bikes) | 40–50% | High | 150% | High |
| Sustainable Pet Products | $123B (Pet) | 50–70% | Moderate | 100% | High |
| Smart Home Devices | $251B (Smart Home) | 40–50% | High | 120% | Moderate |
| Eco-Friendly Cleaning | $12B (Green Cleaning) | 50–60% | Moderate | 130% | High |
| Stainless Steel Pans | $22B (Cookware) | 50–60% | High | Stable | Moderate |
| Wall Art | $151B (Decor) | 60–80% | Moderate | 458% | Moderate |
| Athleisure Apparel | $400B (Apparel) | 50–60% | High | Stable | High |
| Walking Pads | $30B (Fitness) | 40–50% | Moderate | 400% | Low |
| Posture Correctors | $2B (Posture) | 50–60% | Low | 250% | Low |
| Tallow Moisturizer | $135B (Beauty) | 60–70% | Moderate | 150% | High |
| Dash Cams | $5B (Dash Cams) | 50–60% | Moderate | 140% | Low |
| Personalized Gifts | $31B (Gifts) | 60–80% | Moderate | Stable | Moderate |
| Vegan Protein Powders | $14B (Protein) | 50–60% | High | 120% | High |
| Plant Care Kits | $2B (Gardening) | 50–70% | Low | 100% | High |
| Barrel Fit Jeans | $115B (Denim) | 50–60% | Moderate | Stable | High |
Strategies to Sell Trending Products in 2025
To maximize your success with these trending products to sell in 2025, consider the following strategies:
- Leverage Social Media: Platforms like TikTok and Instagram are critical for reaching Gen Z and Millennials. For example, create short videos showcasing bakuchiol serum or padel rackets in action.
- Focus on Sustainability: Highlight eco-friendly materials in products like sustainable pet products or eco-friendly cleaning supplies to attract environmentally conscious buyers.
- Offer Personalization: Products like waterproof jewelry and personalized gifts thrive on customization. Use tools like Shopify’s personalization apps to offer monogramming.
- Use SEO and PPC: Optimize product listings with keywords like “trending products to sell in 2025” and run Google Ads to drive traffic.
- Monitor Trends: Use Google Trends and Amazon’s Movers & Shakers to stay ahead of shifting consumer preferences.
Challenges and Solutions
While these trending products are in high demand, challenges such as high competition and supply chain disruptions may arise. For instance, smart home devices—one of the most popular trending products—face intense competition from major brands like Amazon and Google. To overcome this, focus on niche features such as unique designs or exclusive integrations. Similarly, ensure reliable suppliers for trending products like e-bikes and stainless steel pans to avoid inventory delays and maintain customer satisfaction.
Conclusion
The trending products to sell in 2025 offer immense opportunities for e-commerce entrepreneurs. From bakuchiol serum to plant care kits, these products align with consumer demands for sustainability, wellness, and personalization. You can build a profitable online store by leveraging the trending products matrix, pricing insights, and strategies outlined above. Therefore, start researching suppliers, optimize your listings, and tap into social media to capture the $6.3 trillion e-commerce market. Stay ahead of the curve, and 2025 could be your most successful year yet!
